{"id":4461,"date":"2023-01-19T20:04:07","date_gmt":"2023-01-19T17:04:07","guid":{"rendered":"https:\/\/even2022.blendon.com.br\/governanca-corporativa\/planejamento-estrategico\/"},"modified":"2023-05-19T21:15:09","modified_gmt":"2023-05-19T18:15:09","slug":"strategic-plan","status":"publish","type":"page","link":"https:\/\/even2022.blendon.com.br\/en\/governanca-corporativa\/strategic-plan\/","title":{"rendered":"Strategic Plan"},"content":{"rendered":"\n<p>Our <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-3-color\">Strategic Plan<\/mark><\/strong> brings high levels of governance and excellent socio-environmental practices throughout the operational chain, in line with ESG principles. With a horizon of 05 years, it considers the macroeconomic scenario and all the uncertainties so that it can be unfolded considering our three pillars: Product, Solidity, and Efficiency.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-3-color\">Targets are divided into Financial and Non-Financial<\/mark><\/strong> with specific weighting. Financial targets are associated with the volume of launches, net sales according to the age of each product, G&amp;A and Project Monitoring, notwithstanding the reference to ROE and Net Income as important indicators to guide the financial macro targets.<\/p>\n\n\n\n<p>Non-financial macro goals are associated with the level of employee engagement, the evolution of our NPS, brand recognition, and attributes associated with our products, such as Zero Problem.<\/p>\n\n\n\n<p>For the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-3-color\">2023-2027<\/mark><\/strong> period, this Plan is based on <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-kb-palette-3-color\">four pillars<\/mark><\/strong> that guide the business management: macroeconomic scenario, strategic pillars, efficiency, product and solidity), purpose and vision, as shown in the table:<\/p>\n\n\n\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_41affa-8d\" class=\"kt-row-layout-inner kt-layout-id_41affa-8d\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-70  kt-custom-second-width-30 kb-theme-content-width\">\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_f8db16-07\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/even2022.blendon.com.br\/wp-content\/uploads\/2023\/03\/1-Cenario-macroeconomico.svg\" alt=\"\" class=\"wp-image-859\" width=\"571\" height=\"571\"\/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_dc8fce-5b\"><div class=\"kt-inside-inner-col\">\n<span class=\"kt-adv-heading_a84730-28 numero-stroke-laranja wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a84730-28\"><strong>1<\/strong><\/span>\n\n\n\n<h2 class=\"kt-adv-heading_cb5321-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cb5321-cd\">Macroeconomic Scenario<\/h2>\n\n\n\n<p>It points out opportunities with the evolution of the GDP.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_e79ebf-05\" class=\"kt-row-layout-inner kt-layout-id_e79ebf-05\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-70  kt-custom-second-width-30 kb-theme-content-width\">\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_5d5682-ba\"><div class=\"kt-inside-inner-col\">\n<span class=\"kt-adv-heading_5bb287-94 numero-stroke-laranja wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5bb287-94\">2<\/span>\n\n\n\n<h2 class=\"kt-adv-heading_08680e-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_08680e-f8\">Strategic Pillars<\/h2>\n\n\n\n<p><strong>Efficiency<\/strong><br>People<br>Operational Capacity<br>Clients<\/p>\n\n\n\n<p><strong>Product<\/strong><br>Land Bank <br>Incorporation <br>Construction<\/p>\n\n\n\n<p><strong>Strength<\/strong><br>Financial strength <br>Risk Management<br>Brand Strength<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_d79529-b6\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/even2022.blendon.com.br\/wp-content\/uploads\/2023\/03\/2-pilares-estrategicos.svg\" alt=\"\" class=\"wp-image-920\" width=\"571\" height=\"571\"\/><\/figure><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_18caef-29\" class=\"kt-row-layout-inner kt-layout-id_18caef-29\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-70  kt-custom-second-width-30 kb-theme-content-width\">\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0a12da-4e\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/even2022.blendon.com.br\/wp-content\/uploads\/2023\/03\/3-proposito.svg\" alt=\"\" class=\"wp-image-922\" width=\"571\" height=\"571\"\/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_5cd4fc-20\"><div class=\"kt-inside-inner-col\">\n<span class=\"kt-adv-heading_426136-26 numero-stroke-laranja wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_426136-26\"><strong>3<\/strong><\/span>\n\n\n\n<h2 class=\"kt-adv-heading_cc581d-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cc581d-cf\">Purpose<\/h2>\n\n\n\n<p>We want to transform the way people live, work, and socialize.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_dfdb34-46\" class=\"kt-row-layout-inner kt-layout-id_dfdb34-46\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-70  kt-custom-second-width-30 kb-theme-content-width\">\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_1153d2-6c\"><div class=\"kt-inside-inner-col\">\n<span class=\"kt-adv-heading_3e5f00-cc numero-stroke-laranja wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3e5f00-cc\">4<\/span>\n\n\n\n<h2 class=\"kt-adv-heading_f2cba8-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f2cba8-e9\">Vision<\/h2>\n\n\n\n<p>Together, we will make the most profitable company in Brazil and the most relevant in the region where we operate.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_9ddc3a-6a\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/even2022.blendon.com.br\/wp-content\/uploads\/2023\/03\/4-visao.svg\" alt=\"\" class=\"wp-image-924\" width=\"571\" height=\"571\"\/><\/figure><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Strategic Plan brings high levels of governance and excellent socio-environmental practices throughout the operational chain, in line with ESG principles. With a horizon of 05 years, it considers the macroeconomic scenario and all the uncertainties so that it can be unfolded considering our three pillars: Product, Solidity, and Efficiency. Targets are divided into Financial [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4172,"parent":4431,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/pages\/4461"}],"collection":[{"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/comments?post=4461"}],"version-history":[{"count":4,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/pages\/4461\/revisions"}],"predecessor-version":[{"id":5032,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/pages\/4461\/revisions\/5032"}],"up":[{"embeddable":true,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/pages\/4431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/media\/4172"}],"wp:attachment":[{"href":"https:\/\/even2022.blendon.com.br\/en\/wp-json\/wp\/v2\/media?parent=4461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}